How it began

'The Home of Vision, Innovation and Creativity’

Established in 1996, SAMBRO is an award winning GLOBAL supplier of licensed merchandise. Working with world leading entertainment companies, we bring franchises to life! We create bespoke ranges across a host of product categories including Toys, Arts & Crafts, Stationery, Bags, Pocket Money & Novelty Toys.

Through continuous development and investment, our sourcing, design and distribution capabilities have become unrivalled and our speed to market is second to none.

Meet the CEO

Sambro is an exciting, fun, fast paced and dynamic place to work.  Over the past 20+ years the team have built a fantastic business by focusing on innovation, creativity and speed to market which we will continue to build upon as we enter our next phase of rapid growth.

Our core focus continues to be partnering with the world’s leading entertainment companies to bring their franchises to life in the hands of children worldwide whilst also growing our own brand ranges across toys, stationery and arts & crafts.

As we continue to evolve the business we will be strengthening our focus on delivering market leading value through everything we do. Ensuring we are the leading supplier of own, licensed and partner ranges in our categories into the value segment across Europe and beyond.


Tony Hicks, CEO

Our Offices

SAMBRO UK (Bury) Offices,
Showroom & Distribution

  • Dumers Lane
  • Bury
  • England
  • UK
  • BL9 9UE
  • (BL9 9UT for Sat Navs)
  • Tel. 0845 8739380

SAMBRO UK (London) Offices, Showroom

  • Peregrine Business Park
  • HP13 7DL, UK
  • Tel. 0845 8739382

SAMBRO Amsterdam Office & Showroom

  • Hogehilweg 3 1101CA
  • Amsterdam
  • Holland
  • Tel. +31 203 632090

SAMBRO Italy Office & Showroom

  • Email. Sales@sambro.co.uk

SAMBRO Germany Office & Showroom

  • Schwabacher Straße 510
  • 90763 Fürth
  • Germany
  • Tel. + 49 (0) 322 2103 2005

SAMBRO Hong Kong Showroom

  • Rm No. 1203B on 12/F
  • Empire Centre
  • 68 Mody Road
  • TST
  • Kowloon
  • Hong Kong
  • Tel. 085 23153 4754 

Customer enquiries: feedback@sambro.co.uk

Sales enquiries: sales@sambro.co.uk